Lisa Sherman: “Economic Development in Lawrenceville”

Lisa Sherman, Director of Economic Development for the City of Lawrencville, described her job and the role of her office in a presentation to the Rotary Club of Lawrenceville on Feb. 10. She, an Events Coordinator, and a Downtown Development Coordinator comprise a team which exists to support the Downtown Development Authority, the Tourism and Trade Association, the Gwinnett Business Bureau, and the City Council. They work to recruit new businesses to the City and to extend current businesses. Working with the local college and public schools, she focuses on making sure that programs exist to provide the skills needed in the work force. Currently they are working to develop a strategic plan and to offer marketing support. A new Marketing Manager will be hired soon, as well as two new part-time staff for the Tourist Center. She said that she loved her job because of the positive outlook that results from daily attempts to grow, build, and develop Lawrenceville.